What if the solution to smartphone addiction is … two phones?
George Mack, who calls himself “WiFi Pirate” on Twitter with 264K followers, fixed his smartphone addiction with what he calls the Cocaine-Kale Protocol.
His Kale phone provides bare-bones essentials: notes, Kindle, Uber, Maps and an emergency number for two-three people. His Cocaine phone is wide open: Twitter. Instagram. TikTok. WhatsApp. Anyone can contact him.
Mack adds self-imposed limits: He doesn’t check his Cocaine phone until 12pm on weekdays and 2pm on weekends. Otherwise it’s in a drawer.
The all-or-nothing smartphone paradox
I have to applaud his resourcefulness to what he calls the smartphone paradox:
Phone addict – Glued to phone constantly.
Phoneless luddite – No access to the best technology of this century so far.
You either burn out or miss out.
There it is again, FOMO, the fear of missing out controlling our behavior and our lives.
Like your cocaine dealer following you around
To argue whether the Kale-Cocaine Protocol is right or wrong is missing the point. It works for him and apparently many others. What’s fascinating to me is how this all-or-nothing thinking reveals the gap – he doesn’t see anything else to fill the void when he considers quitting his smartphone addiction.
He recognizes the triggers, saying the Kale phone is “full stack serotonin” and the Cocaine is “full stack dopamine.” In other words, he’s saying the Kale phone induces feelings of happiness and calm and the Cocaine phone brings temporary pleasure.
The Kale Phone resets your baseline.
Your Cocaine phone feels too intense after 60 minutes per day. You start to crave the Kale phone
My guess is Mack is a Digital Native – 35 years old or younger who grew up with screens as his primary reality. So the logical solution to him is a screen, in this case a device, solution. When asked the obvious question on Twitter: “Isn’t it simpler to just adjust the focus settings on iphone and limit app usage?” he replied:
Whenever I tried this, I failed. 1. I knew the password so would just unlock it 2. More important point – Your brain still knows it is there. So it ticks away eating your subconscious RAM. It’s like having your cocaine dealer follow you around.
How to fill the cold-turkey cocaine void
What fills the void? You can likely guess my answer — full stack Nature.
Start replacing that Cocaine time with time outdoors – sunshine, clouds, trees, wind, rain. The endlessly fascinating fractals in dandelions, ferns, leaves, stream ripples, mountain ridges, butterfly wings. Nature is the one worldwide constant that is greater than screen reality, more awe-inspiring and wonder-inducing – if given time, open attention and intention.
When all else fails, Nature is always there for you, always ready, always nourishing.
I, for one, am thrilled to have Nature following me around, feeding my soul and triggering my creativity. I have no need to control it, limit it or hide it in a drawer.
I’ll hazard another guess. This gentleman, who sounds self-aware and intelligent, could likely be a person who would benefit, even need, a cut-the-cord, cold turkey, full Nature-immersion digital-detox experience. It might feel like shock therapy.
Meaning and memories are rarely made online
My hope is he’s spending the time he’s reclaimed from the Cocaine phone to build meaningful offline experiences and memories – taking long walks, deepening his relationships, involved in thoughtful deep work and doing satisfying work with his hands.
We make connections online, but we rarely make meaning or memories online.
Get away from your phone and make some meaning this week.
If you’re having a hard time then get my free email course: Phone-Jacked: 7 Days to Retake Control of Your Phone
3 Resources for You
Meet the Gen Z founder who wants to save you from a life of smartphone distraction Another innovative Digital Native has created the Brick, a physical intervention for your phone. He gets it: “I’ve noticed that I’ve started to appreciate the real world more.”
Just log off Seriously. Log off the social media accounts that suck you in. The simple act of having to log in again – especially if you use a password manager – can be enough friction to help you step back.
Get Cold Turkey Built-in discipline, no data collection, one-time purchase. A friend swears it helped her break the spell and now she’s no longer tempted.
Those who find beauty in all of nature will find themselves at one with the secrets of life itself. L. Wolfe Gilbert